Dark social” may sound sinister, but it’s a fairly innocent term that is used to describe sharing on social media or other messaging platforms that provides traffic to your site that cannot be accurately tracked with analytics. Dark social has become an annoyance for digital marketers and social media managers ...

Twitter has introduced a new way to advertise on the platform, allowing brands to choose between advertising to gain website visits, or to drive conversions and get visitors to take certain actions. If your brand aims to get website viewers to do something specific on the site, such as schedule ...

Personalisation in marketing, and digital marketing, has come a long way over the past few years alone. Personalised marketing used to be a matter of something simple, such as putting the customer’s name on the website when they return, in order to further develop a relationship. Nowadays, personalisation has become ...